The A to Z of Alphabets companies

Google announced on Monday 10th August 2015 that it would be restructuring to create a bigger umbrella brand called ‘Alphabet’ of which the original ‘Google’ company would then fall under.

Googles current CEO Larry Page, together with co-founder Sergey Brin will move over to head this new umbrella brand Alphabet leaving Sundar Pichai as the CEO of Google.

This announcement came as a shock to the industry initially, followed by the realisation that actually not much will be changing overall.

There will obviously be a growing number of companies that Alphabet will own, purchase or invent that will utilise the letters within the Alphabet.

Alphabet already has comprises of approximately 12 known companies, they are as follows:

• Alphabet: The umbrella company that will look to take over from where Google left off.
• Boston Dynamics: Is a robotics company that Google purchased in 2013.
• Calico: Is a company founded by Google looking into the controversial subject concerned with the ageing process.
• Capital: This acts as the investment arm of Alphabet (formally Google Capital). This company has been set-up with the sole purpose of the acquisitions and the purchase of smaller companies.
• DeepMind: Google purchased this company in 2014 and it looks into artificial intelligence and learning algorithms.
• Fiber: Fiber is Google's own broadband (and soon to be) Fibre provider in the US only.
• Google: The mighty Google, the one and only (or so it seems) search engine that has graced our computer browsers for about 20 years.
• Life Sciences: Previously part of ‘Google X’, this is all about studying and understanding living organisms and biosciences.
• Nest Labs: Google purchased this company in 2014, and it deals with home-automation ‘smart’ gadgets looking to bring homes into the 21syt century.
• Ventures: This is another venture-capital arm of Alphabet, but unlike ‘Capital’ it invests on start-up companies.
• Wing: Is the drone delivery service owned by Google.
• X Lab: This is the secret division of Alphabet that has been operating to discover and invent new technologies. Products and services that have derived from this company are Google Glasses, Project Look and Driverless Cars.

The whole world will be keen to see how this group of companies evolves in the coming months, but this is definitely an exciting time and one to keep an eye on moving forward.

We would love you to get in touch and let us know what your thoughts are on the new formation of companies and how you think this will pan out moving forward.