There are thousands of great website optimisation tools for all purposes, from keyword analysis and SEO to website speed, link building and analysis tools.
Here are just 3 of our favourites, ones that have been tried and tested and work very well.
SEMRush Purpose: Keyword Research Price: FREE trial (packages from $69.95 per month) Description: SEMRush is a very powerful keyword research and analysis tool that allows you to get a snapshot of your own or your competitor’s website status with regards to everything SEO. It can assess PPC adverts and construction, organic SEO rankings and keyword performance as well as general traffic and key performance statistics. This is a great tool to see what other people are doing online to improve their search engine rankings. Website:http://www.semrush.com
Xenu Link Sleuth Purpose: Broken link checker Price: FREE Description: This is a free tool that has been around since 2010 and allows you to check the structure of any website to assess whether there are any broken links. It provides a report on whether there were any broken links and where they can be found. It takes images, pages, external and internal links into consideration. Website:http://home.snafu.de/tilman/xenulink.html
TinyPNG Purpose: An image compression tool Price: FREE Description: TinyPNG is a fantastic tool for optimising your website PNG images. It drastically reduces their size but without losing any of the quality! Give it a go, we think you’ll be pretty impressed. Website: https://www.tinypng.com
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Google is constantly updating its search algorithms to ensure that the results it delivers are exactly as the user would want, they are constantly improving how their automated algorithms interpret and sift through unthinkable amounts of data and content to achieve this. As the demand for having a website has grown dramatically over the past decade, so too has the need for businesses or individuals to optimise their site to climb the search engine rankings. This overwhelming demand for SEO (Search Engine Optmisation) has spurred website owners to come up with more and more ingenious ways to try and obtain an advantage in the listings over their competitors. This in turn has kept Google on their toes with regards to improving the search engine algorithms to ensure results are fair and that any ‘black hat’ or underhanded techniques are stamped out. Googles algorithms are regularly being updated but here are the major releases that have really shaken up the listings (for the better)..
Google Panda Update - February 2011 Google Panda was introduced back in February 2011 and this was one of the first major releases which had plenty of publicity. This also had quite a few big businesses worried about how they had built their online dominance and ‘network of content’ as this update looked to penalise the use of bad or duplicate content on websites.
Google Penguin Update - April 2012 The Google Penguin update was launched back in April 2012 and was again another major release that targeted sites deemed to be ‘spamming’ its search results, in particular those that were harnessing the power of link farming and purchasing large quantities of external links to artificially boost their rankings.
Google Hummingbird Update - September 2013 Hummingbird was launched by Google back in September 2013 and refers to the introduction of their ‘precise and fast’ search platform. The benefits of Hummingbird were that it looked at the meaning and relevance of sentences and paragraphs within a websites content as opposed to simply words. This helped Google ascertain the quality and variety of the content and to ensure it was within keeping with the general theme of vocabulary of the rest of the site as opposed to websites that were just keyword heavy or using keyword stuffing techniques.
Google Pigeon Update - July 2014 Google released the Pigeon update in July 2014 and looked to home in on the accuracy and relevance of local searches. Google stated that Pigeon improved their distance and location ranking parameters within the algorithm.
Google ‘Mobilegeddon’ Update - April 2015 In April 2015 Google unveiled what was termed the ‘Mobilegeddon’ algorithm, also known as the ‘Google Mobile Friendly Update’ or ‘Mobocalypse’. This update looked to respect mobile friendly pages more than ones that were not mobile friendly. There were a number of things that Google ranked with regards to mobile optimisation, such as the speed, responsiveness and general mobile friendliness.
My Hosting Bubble understand SEO and can help you and your business, get in touch with us or visit our website to find out more: www.myhostingbubble.com
Magento is probably one of the most well-known content management platforms for eCommerce websites. Magento is an open source platform and comes in several different flavours with thousands of fantastic looking themes and templates. Magento has become an integral part of over 30% of online shops and market places and looks to continue to grow in popularity moving forward.
Drupal is up there with Magento in terms of popularity and is also an open source platform, founded in 2001 and originally written to be used as a ‘message board’ it is now one of the leading CMS and eCommerce platforms. With well over a million active users Drupal is well worth a look at what it can do for you and your business.
Shopify is a truly great all round fully hosted eCommerce solution. It was originally founded in 2004 by a group of guys that were looking to open an online snowboard store but were unhappy with the eCommerce offerings at the time so decided to build their own and by 2006 Shopify was born.
BigCommerce was founded in 2009 and has a rapidly expanding online community. The packages start from $30 per month which gives you pretty much unlimited everything (bandwidth, products, storage etc). Again like Shopify BigCommerce is a great place to start as it looks to provide the entire eCommerce solution for you in one place.
OpenCart is a free open source PHP-based online e-commerce solution. The solution was founded in 2006 by Daniel Kerr and it has grown in size and popularity ever since. Thought of as one of the best on the market, it’s well worth a look, what have you got to loose, it’s free!
My Hosting Bubble are experts when it comes to eCommerce hosting and platforms so why not get in touch with us or visit our site: www.myhostingbubble.com for more information.
